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Chat thread
Paid media

Paid media spend and return by platform

A conversation with an agent about paid media, saved as a thread the team can read, rerun and export.

The first question, the queries the agent ran, and its answer.

The first question, the queries the agent ran, and its answer.

Data it reads
Ad spend, conversion value and campaign types by platform (Ad Reporting).
Workspace
paid_media_review (7 queries)
Exports
PDF, Word, Markdown, Excel. Edit › Copy as Markdown copies the thread.
Template
kater-template="chat". Each figure is a live tag that runs again with the reader’s access.

Rebuild prompt

Prompt
How has our paid media spend been trending over the last few months? Are we spending more or less than we were? Yes, chart the monthly trend. And dig into that August Google drop: which campaigns caused it? Got it, thanks. Which platform gets the most back for what we spend on it? This is great. Document this in a chat thread so I can share it with the team.

These are the four messages, in order, that produced this thread. Send them one at a time.

When to use a chat thread

Use one when the path to the answer matters as much as the answer. Each question, the queries that answered it and the figures stay in order, and every figure reads live data.